Pre-sell pages for cold Meta traffic

Most brands don't have a CPA problem. They have a ceiling problem.

Push budget, CPA climbs, you pull it back. We build the advertorial pre-sell pages that move the ceiling, so the account keeps taking spend instead of stalling at the same number every month.

Fixed price · Five working days · Deployed on your domain

Ads Manager · ad sets · 1 Jun – 13 Aug 2026 USD · 7d click / 1d view
Ad setSpendPurchasesCost / purchaseCTRCost / clickCost / page view
Pre-sell page Byline format $19,7021,252$15.742.49%$0.64$0.71
Direct to product A$6,111352$17.362.22%$0.88$1.05
Direct to product B$1,35391$14.872.12%$0.75$0.89
The numbers above, explained

Same brand. Same product. One page took fourteen times the budget.

This is a jewellery brand we run. Three ad sets were live over the period. One sent traffic to a pre-sell page, the other two went straight to the product page.

14.5×
More budget absorbed than the direct-to-product ad set, at a cost per purchase within a dollar of it
28%
Cheaper cost per click than the best-performing direct-to-product ad set
32%
Cheaper cost per landing page view, which is where scale actually breaks first

Anyone can hold a good cost per purchase on a small ad set. Holding it while the budget goes up fourteen times is the part that decides whether you have a business or a hobby. The pre-sell page is what let that budget go in.

Figures exported from Meta Ads Manager. Brand withheld because it is currently trading.

Why the ceiling exists

A product page is built for someone who already decided.

Cold traffic has not decided. It arrived from an ad that made a promise and landed on a page whose only job is to take payment from someone already convinced.

The ad carries all the weight

Every objection, every proof point and the whole reason to care has to fit into fifteen seconds of video. It cannot. So the page has to finish the job, and it was not built to.

The promise breaks on arrival

The ad was a story. The page is a variant picker, a size chart and a reviews widget. The visitor feels the handoff, and a share of them leave inside three seconds.

Scale makes it worse

As budget rises you buy colder audiences. The page that just about worked on your warmest 10% falls apart on the rest, and CPA climbs until you pull the budget back down.

What arrives

A finished page, live on your domain, pointing at your checkout.

Not a template, not a login, not a file to hand to a developer.

Written

Long-form editorial built around one angle. We extend the messaging already working in your ad account rather than inventing a claim you have never tested.

Built

Hand-built HTML and CSS. Fast on mobile, no page-builder tax, no app subscription, nothing to renew.

Deployed

Live on a subdomain of yours, page.yourbrand.com, so traffic never leaves your domain. We handle the DNS.

Tracked

Your Meta pixel installed and firing, UTM parameters passed through to checkout so attribution stays intact.

Compliant

Claims checked against the advertising rules of the market you sell into before the page goes live, not after a disapproval.

Yours

You own the files and the page. No lock-in and no ongoing fee to keep it online.

The obvious question

Why not have an AI tool generate one?

You can. There are several, they are fast, and some are free.

Here is what they are missing. A tool that reads your product URL knows what the product is. It does not know which of your five angles is actually holding, which audience got cheap this month, what your margin can absorb, or that the real hook is a comment under a video rather than anything in your copy.

That lives in your ad account and in the head of someone who has run one. It is the whole difference between a page that looks like an advertorial and a page that works like one.

We use every tool available to build these quickly. That is why the price is what it is. What you are buying is the judgement about what goes on the page.

Live pages

Currently taking paid traffic.

Every page below is running spend right now. Open them and read as a customer would.

[ SCREENSHOT 01 ]

Jewellery · comfort angle

Editorial review format, built for a 45 to 64 audience on cold traffic.

Open live page →
[ SCREENSHOT 02 ]

Jewellery · founder story

First-person narrative angle against the same product and audience.

Open live page →
[ SCREENSHOT 03 ]

Skincare · listicle

Numbered reasons format, built for a problem-aware audience.

Open live page →
How it runs

Four steps. No calls unless you want one.

01

Order and brief

Ten minutes. Product, audience, the creative currently performing, brand assets. If you do not know which angle is working, we will find it in what you send.

02

We pick the angle

We choose the format and angle that match the awareness level of your traffic, and tell you why. If the product is wrong for a pre-sell page we say so before building.

03

You review a live link

Not a mockup. The real page on a staging URL, on your phone, at full speed. Revisions included.

04

We deploy

Live on your subdomain with your pixel firing. You can point an ad at it the same day.

Pricing

Fixed price. Nothing to negotiate.

Five working days as standard on every tier.

Single page

£450
One page · one angle
  • One advertorial pre-sell page
  • One round of revisions
  • Deployed on your subdomain
  • Pixel and UTM passthrough
Start one page
Most ordered

Three-angle test pack

£900
Three pages · £300 each
  • Three pages, three distinct angles
  • Same product, built to test against each other
  • Two rounds of revisions
  • Deployed, pixelled, ready to split
  • We tell you which we would run first
Start the test pack

Five-angle pack

£1,300
Five pages · £260 each
  • Five pages, five angles
  • For brands already testing at volume
  • Three rounds of revisions
  • Priority queue
Start five
Add at checkout — 48-hour turnaround +£150 · Regional clone (currency, spelling, shipping copy) +£95 each · Split-test variant of your winner +£120
Ongoing — £700/month: two new pages a month plus iteration on whichever is currently winning.

Why three is the default. One page is a guess. Three pages against the same product and audience is a test, and the gap between your best and worst angle is usually wider than the gap between a good page and a bad one. If you only buy one thing, buy the test.

Before you order

Straight answers.

Will this work on my store platform?

Yes. The page sits on your own subdomain and links to your existing product or checkout URL, so what runs underneath does not matter. Shopify, WooCommerce, custom, all fine.

Do you write the copy from scratch?

We write the page, but we build it on messaging that has already earned its place. If you have ads running we extend what works. If you are pre-launch with nothing tested, say so at checkout and we will tell you honestly whether to buy this yet.

What do you need from me?

Brand assets, product images, your product or checkout URLs, your best-performing ad creative and copy, your Meta pixel ID, and DNS access to point a subdomain. Roughly ten minutes of gathering.

Can you guarantee it beats my product page?

No, and be careful with anyone who does. What we can tell you is what the format does structurally, what it has done on our own spend, and that if we think the angle is wrong we would rather say so than take the order.

What happens after handover?

Fourteen days of minor copy and styling changes included. Structural changes are quoted separately. You own the files either way, so you are never stuck with us.

Who actually builds it?

A small team that runs ecommerce brands on Meta spend. We do not take on so many builds that the person choosing your angle is someone who has never bought traffic.

Start

Point your next ad somewhere built for it.

Order, fill the brief, review a live link in five working days.

You have just read a pre-sell page for a pre-sell page. That was the demonstration.